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FOR IMMEDIATE RELEASE Contact: Caren Henry Tel: 215-238-8500 x1412 Vox Medica Awarded Two PRSA Silver Anvil Awards of Excellence
ARICEPT® Multicultural Communications Program Earns National Recognition for Demonstrated Results PHILADELPHIA, PA — June 9, 2009 — Vox Medica, a leading independent health care communications company, received two prestigious Silver Anvil Awards of Excellence from the Public Relations Society of America. These Awards of Excellence, which recognize outstanding strategic public relations planning and implementation, were received among a record 893 entries in this national competition. Vox received the Awards of Excellence for its Alzheimer’s disease awareness, diagnosis and treatment communications program in the Hispanic community on behalf of Eisai Inc/Pfizer Inc for ARICEPT. It won in both the Multicultural Public Relations and Integrated Communications categories. This is the second time the ARICEPT program has received an award from PRSA after winning the regional PRSA Philadelphia Pepperpot Award for Multicultural Communications in December 2008. “It is an honor to receive these awards and to be recognized for our efforts among a spectrum of industries and noteworthy brands. The “Los Amigos de su MemoriaTM” initiative represents the effectiveness of our novel community activation approach in communicating relevant and credible health information in meaningful ways,” said Vox Medica EVP of Integrated Solutions Lisete Andre Cleary. The awards recognized the demonstrated success of the “Los Amigos de su Memoria” initiative in uniting the Hispanic community to treat early-onset Alzheimer’s disease through multifaceted bilingual communications efforts. The initiative included culturally relevant health care professional and consumer education materials and public relations efforts to address the barriers to diagnosis, treatment and ongoing care of the Hispanic community. The subsequent media coverage and professional outreach resulted in an increase in memory screenings, caregiver information requests and physician engagement within the Hispanic community in the fight against this disease. About the Public Relations Society of America
The Public Relations Society of America (, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina. About Vox Medica
Vox Medica delivers inventive, cost-effective communication solutions to health care clients worldwide using a proprietary structure and model called PEER. Using diverse skills— ranging from advertising and promotion, education and training, public relations and advocacy, to social networking and community influence—customized teams build brand recognition, remove barriers to market access in managed care communities, and provide meaningful medical education and training solutions. For more information, please visit



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