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Zohar's resume


SUMMARY for ZOHAR PORAT GORMAN
Broad and deep healthcare experience. History of turning customer insights, derived from both qualitative and quantitative
assessments, into successful marketing and market research initiatives. Experience in market development; sales; strategic and
brand planning; and customer segmentation.
EXPERIENCE
2005-present
Z Consulting
• Support marketing and sales efforts for clients in the healthcare industry, including brand development, brand positioning, and customer analysis • Conduct market assessment through primary and secondary market research • Develop marketing and sales communications, such as positioning statements, brand marketing materials, sales aids, and deliverable templates and reports PharMetrics, Inc./IMS Health
• Sales and account management of six mid-size to large pharmaceutical companies • Assess brand strategy, competitive positioning, and customer segmentation • Provide support and consultation to Health Outcomes, Marketing, and Market Research • Strategic and analytical client management and support • Develop presentation and proposal templates that have been adopted by PharMetrics • Write client proposals • Review study results and develop strategic, sales, and marketing recommendations • Write reports and present final deliverables to clients Eli Lilly and Company
Strategic Marketing Intervention Consultant, Business to Business/Managed Care Support all Lilly efforts in development and implementation of disease management programs • Consult with field/account executives and key external payor customers on development of interventions to meet marketplace and customer needs • Interventions include disease state education, disease state management, cost and health • Align deliverables with goals of US and Global Health Outcomes, US and Global Brand Teams, Market Research, and across Business to Business organization • Develop materials and train employees on interventions across Lilly brands in diabetes care, women’s health, and neuroscience: schizophrenia, bipolar disorder, depression, and ADHD • Six month sales assignment in CNS Division selling Zyprexa® and Prozac® to private psychiatrists, community mental health center psychiatrists and treatment teams • Launch Strattera®, new ADHD medicine for children and adults z o h a r @ z c o n s u l t i n g . u s ♦ w w w . z c o n s u l t i n g . u s ♦ 6 1 7 . 6 8 6 . 4 2 4 4
Market Research Analyst, Zyprexa Brand Team Marketing Senior Professional (promoted in May 2002) • Support launch of Zyprexa, a $3 billion brand, to Primary Care Physicians: Design and conduct primary and secondary market research • Develop bipolar strategy and product positioning for Zyprexa in primary care; conduct competitive intelligence and write cross-channel product message • Make strategic recommendations to marketing managers and directors regarding complex growth opportunity in primary care • Key role in creating Bipolar Awareness Campaign, in collaboration with WebMD, for TV • Quantitative and qualitative market analyses suggest uptake of Zyprexa in primary care is Lilly’s • Conduct analysis and evaluation of patient compliance programs at Lilly and competitors • Recommendations resulted in development of ‘Retention Strategy’, Symmetrix, Inc.
• Strategy consulting in a variety of industries: Healthcare, Finance, Relocation Services, Telecommunications, Multilevel Marketing • Conduct extensive primary and secondary market research: write questionnaires, conduct interviews, analyze results, write reports, and present findings to team and clients • Develop and present marketing and financial recommendations to clients
ADDITIONAL BACKGROUND
2007-present
Member of the Board, Director of Marketing, Healthcare Business Women’s Association (HBA) Regular host of locally produced television shows on a variety of subjects in mental health Nominated as a member of the Global Register’s Who’s Who in Executives and Professionals Writer and Advertising Coordinator for Boston music magazine McLean Hospital, Harvard Medical School, Belmont, MA:
Crisis Counselor and Supervisor on Psychiatric Unit
Solo Travel throughout Europe and the UK United Way of Massachusetts and Colorado
Mental Health Counselor and Volunteer while in high school and college • Program Coordinator and Volunteer at Samaritans Suicide Hot-Line: Developed, trained and staffed hot-line for teenagers, run by teens • Crisis Counselor in shelters for teens and in Community Mental Health Centers
EDUCATION

MBA, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, NC
Bachelor of Arts, University of Massachusetts at Amherst, Amherst, MA Honor Society of Phi Kappa Phi, Graduated Summa Cum Laude z o h a r @ z c o n s u l t i n g . u s ♦ w w w . z c o n s u l t i n g . u s ♦ 6 1 7 . 6 8 6 . 4 2 4 4

Source: http://zconsulting.us/z_resume.pdf

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