Newsletter

NEWSLETTER
A Message From The President
HAVE YOU HEARD?
Don't you just wish you could….
I am hereby officially tendering my resignation as an adult. I have
decided I would like to accept the responsibilities of an 8 year-old MRG is pleased to announce the launch of Janssen
Ortho’s new Pariet!
I want to go to McDonald's and think that it's a four star restaurant.
I want to sail sticks across a fresh mud puddle and make a sidewalk Pariet (Rx) is a new proton pump inhibitor that delivers
all day and all night GI symptom relief with the first I want to think M&Ms are better than money because you can eat them.
I want to lie under a big oak tree and run a lemonade stand with my Aside from Pariet’s fast symptom relief, Janssen Ortho
has produced a product also allowing price relief for I want to return to a time when life was simple, when all you knew their consumers. With its effective acid suppression, were colors, multiplication tables, and nursery rhymes, but that didn't daily reduced cost (40% less than Omeprazole) and 747 bother you because you didn't know what you didn't know and you million patient days experienced worldwide, we expect didn't care. All you knew was to be happy because you were blissfully unaware of all the things that should make you worried or upset.
to see Janssen Ortho do great things with Pariet.
I want to think the world is fair, that everyone is honest and good.
I want to believe that anything is possible.
Congratulations on the Launch!
I want to be oblivious to the complexities of life and be overly excited by the little things again.
I want to live simple again.
MRG WAS THERE!
I don't want my day to consist of computer crashes, mountains ofpaperwork, depressing news, how to survive more days in the month The Marketing Resource Group was brought on by
than there is money in the bank, doctor bills, gossip, illness, and loss of Janssen Ortho to generate awareness and create I want to believe in the power of smiles, hugs, a kind word, truth, distribution of Janssen Ortho’s new Pariet.
justice, peace, dreams, the imagination, mankind, and making angels inthe snow.
Selected retailers in Ontario and the rest of Canada So . . . here's my chequebook and my car keys, my credit card bills and received a Broadcast Fax, informing them of new I am officially resigning from adulthood.
Pariet. The broadcast fax was then followed up by a
And if you want to discuss this further, you'll have to catch me first, Telemarketing Call with the purpose to secure orders for new Pariet, as well as delivering solid customer service
."Tag! You're it."
by providing pharmacists with additional product information and fielding any questions.
HOW DID WE DO?
N SI D E THI S I SS U E
The Marketing Resource Group sold over 11,000 units
President’s Message
of new Pariet for an order ratio of 47% in Ontario, all
in one week! Here’s what Blaine Sharpe, Trade
Product Launch
Business Manager at Janssen Ortho, had to say: 10 Years in Business!
“Compliments to MRG! Contacting wholesalers to confirm the transition of orders was simple. Once they It's That Time of Year Again!
have MRG send it the same way they always do!’” Try This!
TRY THIS!
SO WE’VE ATTRACTED YOU
AS CLIENTS.
WHAT MAKES YOU RETURN?
always looking to improve our services. We treat each client individually because after You have different goals, expectations, and We like to think of ourselves as a partner to tough, customers need true partners.
7,000 Pharmacies on our
stressed and overburdened,the left hemisphere is ‘Do you know what keeps your customers Umbrella
How To Reach Us
Phone: 905.666.5271
Presentation Tip
Toll Free: 800.668.5961
Fax: 905.666.4901
Toll Free: 800.686.4499
Are You Travelling?
Email: [email protected]
Corner of Inspiration
Address:
“There is only one boss: the customer. And he can fire everybody in the company, from the

Source: http://www.mrgsales.com/docs/Vol4Iss3.pdf