HEIDI A. LADING Windward Writing & Communications Providing Peace Of Mind to Overworked Marketing Professionals [email protected] ● (773) 206-5250 ● www.heidilading.com
I know how busy my clients are. Even if they have the ability to write their own marketing materials, they rarely have the time; there are simply too many hats to wear, too many fires to put out. I’ve been in their shoes. In my past lives I did internal communications for a global advertising agency, oversaw public relations for a web development company, and served as managing director for a boutique PR firm. I’ve been internal, the client, the agency. I understand the demands on people in those roles, so I know how to make their lives easier. That’s why as a freelance writer I offer many services, but the most important thing I provide my clients is…peace of mind. Selected Freelance Writing Credits
1) CLIENT: Swedish Covenant Hospital – Chicago, IL PROJECTS: Articles (5) for online health/wellness portal
Bios for physicians and staff, Overviews of service lines
2) CLIENT: Chicagoland Entrepreneurial Center (CEC) / 1871 – Chicago, IL PROJECTS: Blog Posts, Member Company Profiles (4), Press Release, Media Alert,
3) CLIENT: MarkITx – Chicago, IL PROJECTS: Transaction-Based Autoresponder Emails (15), Press Releases (2),
Company Boilerplate, External Promotional Banner Copy
4) CLIENT: Apparel Media Group – Chicago, IL PROJECTS: Corporate Positioning, Website Content, Tagline, Case Studies, Bios 5) CLIENT: NIIT – Atlanta, GA / Gurgaon, India PROJECTS: White Papers, Case Study, Website Content, Newsletter, Press Release 6) CLIENT: Artane Construction – Chicago, IL PROJECTS: Corporate Positioning, Website Content, Case Studies, Newsletters 7) CLIENT: Inspired Interiors – Chicago, IL PROJECTS: Website Content, Case Studies, Newsletters 8) CLIENT: Mobile Marketing Association (MMA) – New York, NY PROJECTS: Website Content, Email Campaigns, Internal Communications 9) CLIENT: Brand Learning – Kingston Upon Thames, United Kingdom PROJECTS: Marketing Communications Plan 10) CLIENT: Young Presidents Organization (YPO) – Chicago, IL PROJECTS: Event Naming, Video Script to introduce upcoming year of events HEIDI A. LADING Windward Writing & Communications Providing Peace Of Mind to Overworked Marketing Professionals [email protected] ● (773) 206-5250 ● www.heidilading.com
Partial Client List
EDUCATION ENVIRONMENTAL HEALTHCARE NONPROFIT
Chicagoland Entrepreneurial Center (CEC)
Ronald McDonald House Charities of Chicagoland & Northwest Indiana (RMHC-CNI)
TECHNOLOGY HEIDI A. LADING Windward Writing & Communications Providing Peace Of Mind to Overworked Marketing Professionals [email protected] ● (773) 206-5250 ● www.heidilading.com
Professional Experience
Windward Writing & Communications 2008 – Present Red Chicago Marketing Solutions 2006 – 2008 Leapfrog Online 2002 – 2006
Giant Step 1998 – 2001 Leo Burnett 1997 – 1998
Education
DePaul University
Bachelor of Arts in Communication, Minor in Marketing
Pennebaker Direct & Interactive Marketing Certificate Program
Name ______________________________________ Period ____ Date ________________ Molecular Biology and Primate Phylogenetics by John Banister-Marx, Wright Center for Science Education, Tufts University, Medford, MAIn collaboration with Dr. Martin Nickels, Illinois State University Normal, Illinois INTRODUCTION: In general, the function of living things depends upon utilizing energy and materi
CONTROL Y TRATAMIENTO FARMACOLÓGICO DE LA DIABETES EN PACIENTES CON DIABETES Y ENFERMEDAD RENAL Coordinadores: Mercedes Traversa. Prof. Adjunta de Medicina (UBA). Médica de Planta de la División Diabetología, Hospital de Clínicas “José de San Martín”. Hugo Zelechower. Médico Especialista en Terapia Intensiva y de Nefrología, Hospital General de Agudos “D. Vélez Sarsfi eld”