Dkatom.co.il

Kenneth Blum
HaMoriah 51, Eli, Israel 44828  0543005802, (609) 301-4124  [email protected] BUSINESS DEVELOPMENT & MARKETING DIRECTOR
Internet Marketing & Management Executive Over 10 years’ experience driving strategic growth and product visibility for corporate, media and
service oriented organizations. Highly competitive, passionate, persuasive and articulate, able to achieve
results others believed to be impossible. Experienced in marketing, public relations, partnership
building and account management.
 Branding, managing and positioning product lines.
 Distilling value, overcoming objections and securing hard to close deals.
 Experienced with both ad agency and direct sales strategies and tactics for internet and print
 Designing creative product marketing campaigns targeted at traditional and on-line media.
 Motivating staff to peak performance levels.
 Proven record of initiative and success in ad campaign management.
CORE COMPETENCIES
HIGHLIGHTED CAREER ACHIEVEMENTS
 Revenue Generation - Within two years, generated a half million Shekels in revenue for Dapei
Katom, from a startup position of zero revenue.  Account Development – Managed the activation of over 700 accounts as well as the
continued renewal of over 80% of previous year’s accounts for Dapei Katom.
 Market Penetration - As an accounts Manager for Dapei Katom, facilitated increased member
 Effective Marketing - Increased browser visits to Dapei Katom by over 300% from year one to
PROFESSIONAL EXPERIENCE
Dapei Katom, www.dkatom.co.il, Israel
2009 – Present
Business Development and Marketing Executive
 Within two years, generated nearly 1/2 million NIS in business revenue from startup with little or  Increased paid member account list revenue by 400% from 100,000NIS to 400,000NIS within one  Generate sales through direct clients. Kenneth Blum
BUSINESS DEVELOPMENT & MARKETING DIRECTOR
 Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. Revamped a client’s marketing calendar and helped increase of  Examine ratings, research data, market share information and analyze programming features to insure sales plans are effective and strategic.  Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share, and generate new business; sold special marketing opportunities to selected companies.
Arava Medical Group; Medical Tourism, Israel
2007 – 2009
Developed and created a collective of top tier physicians located in Israel to treat patients from overseas.
Project development Manager
 Conception of business model.  Led development, selection and partnerships with world renowned physicians in their respective  Developed and recommended marketing programs; developed new accounts; created international  Developed all online marketing materials. P&E Holdings, Atlanta/Denver, Jerusalem
2005 – 2008
Accounts & Marketing Manager
 Managed accounts and expanded client retention base for unsecured debt programs.  Managed and maintained over 5000 individual accounts  Created, maintained and delivered financial records and newsletters to clients. EDUCATION
Bachelor of Arts in Psychology, Rowan University, 2000
Certification in Fine Furniture Making and Business Development,
The Thomas Chippendale School of Furniture, Edinburgh Scotland. 2001 Kenneth Blum
0543005802, (609) 301-4124 [email protected] Kenneth Blum
BUSINESS DEVELOPMENT & MARKETING DIRECTOR

Source: http://www.dkatom.co.il/Graphics/Modules/Jobs/Files/4.pdf